(Reprinted from the Metro Spirit, 2/9/2012)
It’s been 15 years since Clayton Christensen released what continues to be the foremost reference on innovation and modern business. The Innovator’s Dilemma focuses on Disruptive Technologies – those innovations that have the potential to completely redefine an industry. Of course, these innovations can be identified with certainty only in hindsight. Hence the dilemma to business: continue with what is working today, or change to a newer, riskier, but potentially better solution. For the reasons outlined by Christensen, established businesses are often late seeing the market change. As a result, former industry greats such as Tower Records, Blockbuster, and Kodak fade into the history books as new leaders such as Amazon and Apple take their place.
Experiencing a disruptive technology change can be an exciting time for the consumer. Over the past 10 years, we’ve had the privilege of experiencing changes brought about by the internet and mobile electronics. (Does anyone even remember life before Facebook and Google?) Fortunately for us, it’s still not over and probably won’t be for a while. Currently, tablets are being very disruptive to desktop PCs. While we still don’t know how everything is going to shake out, tablet makers are introducing incredible innovations into their product lines in hopes of finding the magic combination that will stick. For example,
- The Pantech Element features a water resistant design submergible in up to 3 feet of water, so whether it’s the beach, bath or hot tub, you’re good to go!
- The Asus Eee Pad Transformer Prime features an optional keyboard dock that gives it the functionality of a laptop. The quad core processor ain’t bad, either.
- The Sony Tablet P utilizes a hinged design that connects two 5.5 inch displays which operate independently or in tandem. It folds away for easy storage, too.
- The Samsung Galaxy Tab7 Plus includes an integrated infrared sensor and remote control application that allows you to utilize the tablet as a universal remote while still racking up the points in Temple Run.
- The Toshiba Thrive is one of the very few tablets that includes a removable battery pack. Nice try, but I think consumers prefer a single battery that lasts forever.
- The HTC Evo View 4G utilizes a digital stylus for writing notes and annotating documents. Again, another feature that I don’t think will make the final cut…but ultimately it’s for the market to decide!
- The G-Slate from LG provides a stereoscopic camera for capturing 3D video. Very cool…assuming 3D TV becomes the norm. (Hey, Lynnsey…you and Tim in 3D! How cool would that be!)
Disruptive technologies exist in other industries as well. Growing up, I don’t recall any of my neighbors owning a golf cart. Now it seems that golf carts and other electric vehicles are the preferred method of travel within subdivisions. Last week, Mr. Mike Tomberlin of the Tomberlin Group spoke to our Rotary Club about the growth in the Low Speed Vehicle (LSV) market. The Tomberlin Anvil and their other LSV models utilize disruptive electric vehicle technology to create a product that is well-suited for both suburban neighborhood and high-density city environments. Their 700 U.S. distributors and growth in international markets seem to indicate they might be on to something.
With all the advancements that disruptive technology brings, it’s amazing that many people and companies still refuse to change. Even worse, they lobby for regulations that prevent the free market from evolving and restrict the freedom of innovators to provide new consumer goods. The record and movie industry support for the recent Stop Online Priracy Act (SOPA) is a perfect example. Instead of accepting the new internet capabilities and figuring out how to integrate those features into their service, the record and movie industry continue their fight to preserve the old way of media distribution. Meanwhile, Apple, Amazon and Netflix are well on their way to figuring out the new business model and will eventually make the RIAA and MPAA irrelevant.
So the dilemma when faced with disruptive technology really isn’t a dilemma after all. Innovation leads to improved consumer products and a more competitive position in the marketplace, whether local or global. A little disruption is good for the soul. Don’t be afraid to shake things up! Until next time, I’ll see you on the internet! @gregory_a_baker L8R.


